Lessons From Real-World Testing
The CSA Framework was born from real-world experience and data-driven insights.
As a marketing executive at Groupon, I managed 12 markets with annual budgets of $20 million. I used this opportunity to run extensive split tests and to analyse real campaign data that accumulated over the years.
Rather than relying on subjective opinions and conventional wisdom, I wanted to discover what objectively drives best response rates and have the biggest impact on tangible results.
Now I share everything I know:
How to cause spontaneous buying decisions—and stay classy.
How to gently introduce strangers to your brand and drive tangible results.
How to present your offer—whether it’s a product or a webinar signup—to maximize its perceived value and appeal.
Beyond The Basics
We take well-known topics like lead generation, customer acquisition, and influence, and share what even top performers don’t know yet – all grounded in testing what truly works across thousands of campaigns—not just theory.
Request Your Info Pack
Curious about our workshops? Drop us an email at hello@csaframework.com or leave your contact details below to receive our Info Pack.
Curious about our workshops? Drop us an email at hello@csaframework.com or leave your contact details below to receive our Info Pack.
