Welcome to the CSA Framework™
Advanced Lead Generation And Sales Methodology For SaaS, Agencies And Beyond
Background
The CSA Framework was born from real-world experience and data-driven insights. As a marketing executive at Groupon, I managed 12 markets with annual budgets of $20 million. I used this opportunity to run extensive tests and analyze what actually works, rather than relying on subjective opinions.
After leaving Groupon, I applied these insights to private clients through my agency. It became clear that the strategies I had developed weren’t just random tactics, but formed a cohesive, replicable system. This realization led me to systematize and refine these practices into the CSA Framework – and the rest is history.
Feel free to click here or on the image to download your copy of “Introduction to the CSA Framework”. No opt-in required!
What We Offer
The CSA Framework is a complete guide to lead generation and sales conversions. It’s a comprehensive training program delivered through monthly interactive mastermind sessions.
This methodology helps you build on what’s already working in your business, using market tested insights. To our great satisfaction, even clients who’ve apply just parts of the framework gain solid advantages in their markets them.
Please see the list of main components:
This module provides detailed, hands-on walkthroughs of proven inbound campaigns on Google, Tiktok, Facebook, and LinkedIn. It includes advanced insights on leads quality including server-to-server tracking, offline conversions and pre-payment funnels.
This module focuses on writing copy that drives audiences to take specific spontaneous actions. Each channel—LinkedIn, Google, Facebook, website etc.—requires a specific style. We share what our testing has shown to consistently drive strong response rates.
This module covers a structured approach to refining offers to improve sales conversion rates. It is based on methodologies developed by Alex Hormozi and Rosser Reeves. Participants will explore techniques for creating high converting products as well as lead-gen and self-liquidating offers.
This module explores the lesser-known subconscious aspects of influence, drawing on techniques from individuals known for extraordinary deal-closing rates, such as Ben Feldman, Joe Girard, Blair Warren, Neil Rackham, David Sandler and Jason Fladlien.
Who It’s For
The CSA Framework training is dedicated to ambitious leaders who understand that data-driven marketing and sales mastery is ultimately the greatest advantage a business may have. It’s particularly valuable for companies looking to:
- Create demand for services people aren't actively searching for.
- Generate quality leads for demos and sales calls.
- Convert high-value prospects through education and consultative approach
This makes it especially valuable for SaaS, agencies and other high-value services.
Program Structure
The program creates space for executives to step back from daily pressures to expand their expertise and take a broader view of crucial revenue functions in their organization. Delivered over 12 monthly live Zoom sessions, each cohort is limited to 12 participants to ensure meaningful interaction and personalized attention.
The comprehensive executive education program includes:
- Monthly sessions combining structured teaching, implementation workshops, and group Q&A.
- Advanced curriculum including real case studies, reading materials and assignments.
- Professional certification & Co-creation Partnership Opportunities.
Request Your Info Pack
Drop us an email at hello@csaframework.com or leave your contact details below to receive our Info Pack with:
- Program timeline and detailed agenda.
- Pricing details.
- Co-creation Partnership Opportunities.
- Timelines on upcoming “AI in Marketing” and “Lead Quality Mastery” online workshops.
