Welcome to the CSA Framework™
Advanced Lead Generation And Sales Methodology For SaaS, Agencies And Beyond
Background
The CSA Framework was born from real-world experience and data-driven insights. As a marketing executive at Groupon, I managed 12 markets with annual budgets of $20 million. I used this opportunity to run extensive tests and analyze what actually works, rather than relying on subjective opinions.
After leaving Groupon, I applied these insights to private clients through my agency. It became clear that the strategies I had developed weren’t just random tactics, but formed a cohesive, replicable system. This realization led me to systematize and refine these practices into the CSA Framework – and the rest is history.
Feel free to click here or on the image to download your copy of “Introduction to the CSA Framework”. No opt-in required!
What We Offer
The CSA Framework is a complete guide to lead generation and sales conversion excellence, all in one streamlined process. It’s a comprehensive online training program that teaches a systematic approach to marketing & sales, delivered through monthly interactive mastermind sessions.
This methodology helps you build on what’s already working in your business, using insights proven through extensive market testing. This methodology helps you build on what’s already working in your business, using insights proven through extensive market testing. To our great satisfaction, even clients who’ve applied just parts of the framework have gained solid advantages in their markets them.
This module provides detailed, hands-on walkthroughs of proven inbound campaigns on Google, Tiktok, Facebook, and LinkedIn. It includes advanced insights on leads quality including server-to-server tracking, offline conversions and pre-payment funnels.
This module focuses on writing copy that drives audiences to take specific spontaneous actions. Each channel—LinkedIn, Google, Facebook, website etc.—requires a specific style. Based on our extensive tests and analysis, we share what our testing has shown to consistently drive strong response rates
This module covers a structured approach to refining offers to improve sales conversion rates. It is based on methodologies developed by Alex Hormozi and Rosser Reeves. Participants will explore and refine techniques for creating high converting lead gen and self-liquidating offers.
This module explores the lesser-known subconscious aspects of influence, drawing on techniques from individuals known for extraordinary deal-closing rates, such as Ben Feldman, Joe Girard, Blair Warren, Neil Rackham, David Sandler and Jason Fladlien.
Who It’s For
The CSA Framework training is dedicated to ambitious leaders who understand that data-driven marketing and sales knowledge is ultimately the greatest hidden advantage anyone can have. It’s particularly valuable for companies looking to:
- Create demand for services people aren’t actively searching for
- Generate quality leads for demos and sales calls
- Convert high-value prospects through education and consultative approach
- Add reliable inbound channels to existing outbound effort
This makes it especially valuable for SaaS, agencies and other high-value services.
Program Structure
The program creates space for executives to step back from daily pressures to expand their expertise and take a broader view of crucial revenue functions in their organization. It is delivered through a comprehensive executive education program, available in either 6-month or 12-month formats (depending on the cohort):
- Monthly live Zoom sessions covering each module of the CSA Framework in-depth
- Advanced curriculum including real case studies, reading materials and assignments
- Community of top-performing executives committed to continuous growth
- Professional certification upon completion
- Co-creation and partnership opportunities for certified graduates
Request Your Info Pack
Drop us an email at hello@csaframework.com or leave your contact details below to receive our Info Pack with:
- Program timeline and detailed agenda
- Pricing details
- Full list of member benefits
- Partnership opportunities
We are fully booked for October, November and December but we are now accepting applications for 2025 cohorts.