A Reliable System.
During my time overseeing Groupon’s marketing strategies across 12 international markets and managing a $20M annual ad budget, I noticed certain patterns that weren’t immediately obvious. These principles evolved into what is now known as the CSA Framework, a model refined and tested through real-world results.
The CSA Framework training has been designed for business leaders who are seeking effective strategies to scale their organizations while optimizing and auditing their existing efforts by market-tested standards. This advanced program also includes recommended readings for in-depth study. It’s comprised of the following modules:
This module provides practical tutorials on setting up and managing marketing campaigns on Google, Tiktok, Facebook, and LinkedIn. It includes advanced insights on leads quality including server-to-server tracking and offline conversions among other things.
This module covers a structured approach to refining offers to improve sales conversion rates. It is based on methodologies developed by Alex Hormozi and Rosser Reeves. Participants will also learn techniques for creating lead magnets and self-liquidating offers.
This module explores the little known subconscious aspects of influence, focusing on how people naturally arrive at their own conclusions. It highlights how to frame messaging to guide prospects toward desired outcomes, drawing on the techniques of individuals known for achieving extraordinary results, such as Ben Feldman, Joe Girard, Blair Warren, Neil Rackham, David Sandler, Jason Fladlien, Frank Bettger, Clement Stone, Claude Hopkins, and Emanuel Haldeman-Julius.
This module focuses on writing copy that drives audiences to take specific spontaneous actions. Each channel—LinkedIn, Google, Facebook, website etc. requires a specific style, and we have tested everything extensively to discover what achieves the highest response rates in each of them.
Let's get in touch!
October, November and December are sold out. January ’25 edition applications are now open. Drop us an email at hello@csaframework.com or leave your contact details to receive our Info Pack that includes pricing, timelines, a full list of member benefits, and a detailed agenda.