Welcome to the CSA Framework™

Practical Strategies For Sustainable Growth

Advanced Marketing & Sales Training:

During my time leading marketing at Groupon across 12 international markets with a $20M budget, my team and I refined strategies through extensive testing and data analysis. I’ve distilled those insights into the CSA Framework.

The Offer Clinic:

This module covers a structured approach to refining and improving sales offers. It is based on methodologies developed by Alex Hormozi and Rosser Reeves. Participants will also learn techniques for creating lead magnets and self-liquidating offers.

Lead Generation Mastery:

This module provides practical tutorials on setting up and managing marketing campaigns on platforms like Google, Facebook, and LinkedIn. It includes instruction on advanced lead-tracking techniques, such as server-to-server tracking and offline conversions.

Copy That Sells:

This module focuses on writing copy that drives audiences to take specific spontaneous actions. Each platform—LinkedIn, Google, Facebook, Twitter, and websites—requires a specific style, and we have tested everything extensively to discover what achieves the highest response rates on each platform.

Science of Persuasion:

This module explores the subconscious aspects of persuasion, focusing on how people naturally arrive at their own conclusions. It highlights how to frame messaging to guide prospects toward desired outcomes, drawing on the techniques of individuals known for achieving extraordinary results, such as Ben Feldman, Joe Girard, Blair Warren, Neil Rackham, David Sandler, Jason Fladlien, Frank Bettger, Clement Stone, Claude Hopkins, and Emanuel Haldeman-Julius.

Built On Real-World Insights.

The training is delivered through a series of online meetings in a mastermind group format, providing members with the opportunity to build valuable connections. It’s quite advanced and includes recommended readings for in-depth study, designed for business leaders who are seeking effective strategies to scale their organizations.

You can find some of these insights in my short book. Please click here or on the image to download your copy.

Request Details

August, September and October Sold Out. December edition applications are now open.

Drop us an email at hello@csaframework.com or leave your contact details to receive our Info Pack that includes pricing, timelines, a full list of member benefits, and a detailed agenda. We look forward to connecting with you.