Welcome to the CSA Framework™
The Science of Customer Acquisition
Lessons From Real-World Testing
As avid student of giants like Claude Hopkins and David Oglivy, I was obsessed with wanting to discover what truly works in marketing and sales.
During my time overseeing Groupon’s marketing strategies across 12 international markets and managing a $20M annual ad budget, I noticed certain patterns that weren’t immediately obvious…
These principles evolved into what is now known as the CSA Framework, a model refined and tested through real-world results.
Now I share everything I know:
How to cause spontaneous buying decisions—and stay classy.
How to gently introduce strangers to your brand and drive tangible results.
How to present your offer—whether it’s a product or a webinar signup—to maximize its perceived value and appeal.
We take well-known topics like lead generation, customer acquisition, and influence, and share what even top performers don’t know yet – all grounded in testing what truly works across thousands of campaigns—not just theory.
Request Your Info Pack
Curious about our workshops? Drop us an email at hello@csaframework.com or leave your contact details below to receive our Info Pack.
